Orchidee Event

Communication strategy / Leader positioning

In order to establish Orchidee Event as the undisputed leader in the field of wedding organization and design, we worked closely with the client. The latter, a leading figure in the event sector, responded to our request by proposing decorations inspired by four specific themes. These scenes were immortalized to showcase the expertise of Orchidee Event. To reinforce the impact of the campaign, we also chose a local personality, already very popular with the public, as the face of the campaign. The campaign began on Sunday, September 13, 2020, under the hashtags #ChezOrchidee and #SecondLook. The reveal phase, meanwhile, started on September 20. Teaser video link https://www.instagram.com/p/CFFMpd_hmUZ/?utm_source=ig_web_copy_link Reveal video link https://web.facebook.com/watch/?v=614051466147132&extid=QWSvATbsrTC7VpA2