We are a communication agency based in DR Congo, champion of conversion by emotion to obtain an unshakable 'brand love'.

Specialized in brand strategy, marketing communication, and public relations, making “our brands” stand out is what motivates us every day.
We transform data into creative, engaging and effective ideas that allow your customers to notice, engage, try and ultimately fall in love with your brand. And from there, we help you nurture those relationships through the continuous development of relevant, meaningful, interesting content and more!

Strategy

Brand strategy Communication plan BTL Marketing campaign Event planning Public relations

Creation

Advertising campaign Documentary Brand identity Content creation Copywriting

Digital

Digital performance analysis Website design Email marketing Content marketing

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Convert through emotion to grow brands.
In a complex and ever-changing world, the winners are those who are open to novelty, imagination and risk-taking.
At SecondLook, we develop creative campaigns that capture attention and generate results. We could praise the quality of our work, but we prefer to let our projects speak for themselves.
TRY US !

How to Measure Your Brand Awareness: Complete Guide

Learn how to measure your brand awareness with this comprehensive SEO guide. Social media analysis, customer surveys, competitor analysis and much more.

4 min read

Communication for mining companies in the DRC: how to improve relations with local communities?

Mining companies in the DRC need to improve their relations with local communities to avoid conflicts and strengthen their reputation. The SecondLook agency outlines the different communication strategies they can use to build positive relationships with local communities in this article.

5 min read

How to develop a successful communication strategy for an electoral campaign in the DRC

This article offers practical advice for a successful communication strategy in the Democratic Republic of Congo during an electoral campaign, by exploring the different stages of campaign planning and the importance of social networks, political alliances and the management of crisis. Candidates will find useful tips for maximizing their impact and building their credibility as a potential leader.

8 min read

MARKETING AGENCY, ADVERTISING OR CREATIVE AGENCY, DIGITAL AGENCY, … WHAT IS THE DIFFERENCE?

Creative thinking, new ideas, design and problem solving are the starting points for any advertising or marketing agency. But what makes them different? Logos, lead generation, apps, impressions, SEO, media production, web design, brand development. We all know these words, they are usually grouped under the umbrella of The Industry. Today, let's take a look, isolate the variables, and clear up some common misconceptions.

19 min read

What makes a good logo?

Discover the eight key criteria for creating an effective and memorable logo for your business or brand. These criteria include simplicity, relevance, originality, coherence, adaptability, memorability, timelessness and aesthetics. A unique and professional logo that reflects the essence of your business and stands out from your competition.

7 min read

The importance of digital presence for small and medium-sized enterprises (SMEs)

In this article, we discuss the importance of digital presence for small and medium-sized businesses (SMBs) and share the top six digital strategies to help SMBs succeed online. We recommend creating a professional and SEO-optimized website, using social media to connect with customers, investing in paid search (SEA), creating relevant and useful content, optimizing e-mail marketing campaigns, and to analyze and adjust digital strategies.