ACB (Congolese Banking Association)

Brand Guideline Development & Website Design

We have developed a comprehensive set of brand guidelines defining the use of the ACB logo, color palette, typography and visual compositions, ensuring brand consistency across all platforms. These brand guidelines encapsulate the key design principles that must be adhered to to maintain the integrity and recognition of the ACB brand. For the website, SecondLook designed a user-centered interface, respecting the new brand standards. The goal was to create an intuitive, engaging and adaptive experience for desktop and mobile users. Our work aimed to reflect ACB's ethos of trust and innovation in the financial sector, whilst positioning them for future growth and greater connectivity within the industry.